Design

ISLE OF MINE REVERIE LAUNCH

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During my time as Digital Marketing Coordinator at TKC, I helped bring multiple collection launches to life, but Isle of Mine AW26 Reverie was one I felt especially close to. Isle of Mine has this calm spirit to it. Grounded, feminine, a little dreamy, always wearable. Through lots of research and testing, I learned the woman we’re speaking to and what she wants to feel when she opens an email or scrolls past a post.

For Reverie, I was involved from the day of the shoot through to launch. I captured BTS moments, helped direct models and support styling on set, then took that raw material and shaped it into the story across every touchpoint. I briefed and built email and web creative, wrote and refined messaging, and planned, designed and scheduled the social rollout so it all felt consistent and intentional.

It sat alongside a busy BAU schedule, but it was work I loved. Moving quickly, staying detail-obsessed, and making sure the final output still felt soft, natural and true to the brand.

TEASER VIDEO:

Footage and editing by me.

SOCIAL ASSETS:

LO-FI/DIGI CAM:

REEF RESILIENCE

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Reef Resilience by Elizabeth Walton. Graphic design by Lara Richardson for PETAL Magazine, Volume 1.

“In Jo Lane, nature may just have found her true ally.”

JUNGBRUNNEN

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In 1546, Lucas Cranach the Elder painted Der Jungbrunnen, a surreal “Fountain of Youth” scene that captures a very human obsession: the idea that we can refresh, renew, begin again. That reference became the conceptual anchor for JUNGBRUNNEN, a beer branding project where I explored how art history can translate into a contemporary retail identity, with a visual system that’s distinctive, consistent, and built to live across touchpoints.

The hero product is a Watermelon Pilsner: crisp, light and sun-soaked, designed as a summer staple with a slightly unexpected twist.

What I designed

  • Brand identity + visual direction

  • Label system and information hierarchy

  • Carton packaging + dieline execution

  • Campaign touchpoints (posters + billboard/web banner)

Creative direction

The visual system draws on Art Nouveau ornamentation and the atmosphere of the original artwork, refined into a clean, repeatable structure. The result balances ornate detail with clear hierarchy, so the brand feels distinctive on shelf, but still reads fast.

Outcome

A cohesive identity system designed to scale across formats and future flavours — with consistent cues across packaging and campaign assets.

Tools: Adobe Illustrator, InDesign, Photoshop