Reef Resilience by Elizabeth Walton. Graphic design by Lara Richardson for PETAL Magazine, Volume 1.
“In Jo Lane, nature may just have found her true ally.”
REEF RESILIENCE
in Design
JUNGBRUNNEN
in Design
In 1546, Lucas Cranach the Elder painted Der Jungbrunnen, a surreal “Fountain of Youth” scene that captures a very human obsession: the idea that we can refresh, renew, begin again. That reference became the conceptual anchor for JUNGBRUNNEN, a beer branding project where I explored how art history can translate into a contemporary retail identity, with a visual system that’s distinctive, consistent, and built to live across touchpoints.
The hero product is a Watermelon Pilsner: crisp, light and sun-soaked, designed as a summer staple with a slightly unexpected twist.
What I designed
Brand identity + visual direction
Label system and information hierarchy
Carton packaging + dieline execution
Campaign touchpoints (posters + billboard/web banner)
Creative direction
The visual system draws on Art Nouveau ornamentation and the atmosphere of the original artwork, refined into a clean, repeatable structure. The result balances ornate detail with clear hierarchy, so the brand feels distinctive on shelf, but still reads fast.
Outcome
A cohesive identity system designed to scale across formats and future flavours — with consistent cues across packaging and campaign assets.
Tools: Adobe Illustrator, InDesign, Photoshop
BE CAREFUL I'M IN LOVE WITH THIS POEM
in Design
One of the beautiful co-founders of PETAL Magazine, Havana Xeros, wrote this poem, and I got to play around with how it will be presented in Volume 1.
