social media
PETAL Magazine Vol. 2 includes Ronaldo Kusuma’s Secrets we keep, light we cast and shadows we hide: An Analysis of Bronstein’s Molly House.
I designed the accompanying social post to carry the tone of the writing, and the feel of PETAL, in to the digital space.
Check out PETAL socials here.
During my time as Digital Marketing Coordinator at TKC, I helped bring multiple collection launches to life, but Isle of Mine AW26 Reverie was one I felt especially close to. Isle of Mine has this calm spirit to it. Grounded, feminine, a little dreamy, always wearable. Through lots of research and testing, I learned the woman we’re speaking to and what she wants to feel when she opens an email or scrolls past a post.
For Reverie, I was involved from the day of the shoot through to launch. I captured BTS moments, helped direct models and support styling on set, then took that raw material and shaped it into the story across every touchpoint. I briefed and built email and web creative, wrote and refined messaging, and planned, designed and scheduled the social rollout so it all felt consistent and intentional.
It sat alongside a busy BAU schedule, but it was work I loved. Moving quickly, staying detail-obsessed, and making sure the final output still felt soft, natural and true to the brand.
Footage and editing by me.
In early 2024, I assisted with the launch of the swimwear brand, Dawn Marie. This included a vast spectrum of social media marketing, influencer marketing, PR, graphic design and a beautiful launch event on the 2nd of February, 2024.
For the Dawn Marie launch event, we coordinated the mood, florals, signage, personalised cakes, food, table settings, influencer & media PR packs (sunscreen & personalised towels).
We built strong relationships with the influencers / media that we could have at the event, a total of 28 RSVPS.
We received positive feedback regarding the meticulous attention to detail, with attendees commenting on the custom ice cubes, cakes and visually appealing and cohesive atmosphere. I personally designed all signage, menus, invitation and graphic collateral, along with coming up with the concept and coordinating personalised mini cakes.
Lots of mood boarding, iterations and finding the perfect suppliers…
Before the official launch of the online store, we implemented digital marketing strategy across two platforms, Instagram and Facebook. We built the brands persona on Instagram alongside META Ads and online coverage, with stories from The Daily Telegraph (print and online), 7News and Holidays with Kids. We engaged our audience with creative content and teasers… examples by me here >
