Not your average marketing assistant… I have been involved in designing the upcoming collections for Poss & Soss. From art, to ideation and CAD, I am now watching my designs come to life. They’re perfect for play and they’re cute as ever.
Poss & Soss is one to watch.
One of the beautiful co-founders of PETAL Magazine, Havana Xeros, wrote this poem, and I got to play around with how it will be presented in Volume 1.
In early 2024, I assisted with the launch of the swimwear brand, Dawn Marie. This included a vast spectrum of social media marketing, influencer marketing, PR, graphic design and a beautiful launch event on the 2nd of February, 2024.
For the Dawn Marie launch event, we coordinated the mood, florals, signage, personalised cakes, food, table settings, influencer & media PR packs (sunscreen & personalised towels).
We built strong relationships with the influencers / media that we could have at the event, a total of 28 RSVPS.
We received positive feedback regarding the meticulous attention to detail, with attendees commenting on the custom ice cubes, cakes and visually appealing and cohesive atmosphere. I personally designed all signage, menus, invitation and graphic collateral, along with coming up with the concept and coordinating personalised mini cakes.
Lots of mood boarding, iterations and finding the perfect suppliers…
Before the official launch of the online store, we implemented digital marketing strategy across two platforms, Instagram and Facebook. We built the brands persona on Instagram alongside META Ads and online coverage, with stories from The Daily Telegraph (print and online), 7News and Holidays with Kids. We engaged our audience with creative content and teasers… examples by me here >
