Hot Hunny is a niche branding project developed to display distinctiveness, consistency and innovation. This cheeky concept is made for culinary creatives and design conscious consumers who aren’t afraid to spice things up in the kitchen.

During my time as Marketing Coordinator at TKC, I was involved in the end-to-end process of multiple collection launches. For eb+ive AW26, I was able to see content through from day of shoot to day of launch. My role involved capturing BTS footage, directing models, assisting styling to briefing emails, web creative and ideating and generating all social content, planning and scheduling. This was a very rewarding experience, amidst busy BAU.

PETAL Magazine Vol. 1, Down the Rabbit Hole, included Felicity Florance’s poem February.

It’s absurd and lovely, and slightly uncanny. I designed the spread to mirror that mood through generous negative space, soft typography, and a feeling of falling, slightly.

Poss & Soss is a Sydney-based kidswear brand that has taken off, with cute styles loved by parents and little ones. I had the pleasure of designing their logo and collateral, along with print designs, graphics and tech packs.

PETAL Magazine Vol. 2 includes Ronaldo Kusuma’s Secrets we keep, light we cast and shadows we hide: An Analysis of Bronstein’s Molly House.

I designed the accompanying social post to carry the tone of the writing, and the feel of PETAL, in to the digital space.

AW26 campaign photoshoot for Isle of Mine. BTS and organic content captured by me.

In 1546, Lucas Cranach the Elder painted Der Jungbrunnen, a surreal “Fountain of Youth” scene that captures a very human obsession: the idea that we can refresh, renew, begin again. That reference became the conceptual anchor for JUNGBRUNNEN, a beer branding project where I explored how art history can translate into a contemporary retail identity, with a visual system that’s distinctive, consistent, and built to live across touchpoints.

The hero product is a Watermelon Pilsner: crisp, light and sun-soaked, designed as a summer staple with a slightly unexpected twist.

Cosmo’s Kitchen is a pasta packaging concept I designed at TAFE, positioned as an affordable brand with a sharper point of view. The system is typography-led and built for shelf rhythm, balancing bold colour blocks with a strict information hierarchy and a slightly mischievous tone. A custom bitmap star becomes the recurring motif, used as both stamp and pattern to hold the range together and make the packs feel immediate, collectible, and unmistakably Cosmo’s.

Paper product sample, showcasing series of swatches in an interesting and practical way. Superfine displays beautiful textured stocks through the flirty concept of a love letter, featuring silver foiling.

One of the beautiful co-founders of PETAL Magazine, Havana Xeros, wrote this poem, and I got to play around with how it will be presented in Volume 1.

I redesigned the artwork for Morning Light by Locust (Mark Van Hoen), leaning into the album’s strange, weightless balance of pop form and experimental texture. The new cover plays with softness and distortion, aiming to feel like the music sounds: spacious, looped, slightly uncanny, and held together by voice.